Author: Amber Hemmens
Audio is arguably the most uncommon communication channel. More commonly seen in advisements accompanied by visual aids. Audio-based communication is anything that uses sound to deliver the message. It can be separated into synchronous and asynchronous communication. The primary system that this blogpost will look over is asynchronous communication. Some examples of this are:
- Audio podcasts
- Radio podcasts
- Internet radio
In today’s technological society, businesses are moving more and more towards digital communication. Audio communication has become another way a professional can deliver oral communications. These presentations can also be recorded and revised to collect information. This is a benefit of audio communication (Lawson, Gill, Feekery & Witsel 2019). Audio can also be a good way to communicate different thoughts and feelings to listeners. Without seeing a visual image, your brain can transmit the information into images. Your experience when listening to a podcast may be different to others as your brain imagines different images. Audio communication lets your imagination flow (Brandis, 2020). Audio communication is also incredibly easy to use, all you need is a device and your ears. Being able to multitask is a very important skill in today’s busy world. Listening to audio-based communication can be done while doing other tasks, such as driving or cleaning the house (Brandis, 2020). This is one of the biggest advantages when compared to video communication.
There are also many disadvantages when using audio-based communication. The main being unable to see the speakers face or body language. This is also very important in communication to understand the message. Although, there are many different ways to express thoughts and feelings through tone of voice and pitch. Without seeing a person’s facial expressions or body language, this puts the focus on the voice. The brain can pick up the smallest characteristics of a person’s voice. It may be easier to interpret how the speaker is feeling this way. According to a study by Michael Kraus of the Yale University School of Management, there has been new evidence supporting a theory that our sense of hearing may be stronger than our sight when detecting emotions (Seppala, 2017).
Brandis, J., (2020). Audio vs video – what’s more important in marketing?. Retrieved from: https://writtenandrecorded.com/podcasting/5-reasons-audio-better-than-video/
Lawson, C., Gill, R., Feekery, A., & Witsel, M. (2019). Communication skills for business professionals (2nd ed.). Port Melbourne, Vic: Cambridge University Press.
Seppala, E., (2017). Does your voice reveal more emotion than your face?. Retrieved from: https://greatergood.berkeley.edu/article/item/does_your_voice_reveal_more_emotion_than_your_face
Tutorial: Types of Media, Virtual Communications for Managers Tutorial , Webucator. (n.d) Retrieved from: https://www.webucator.com/tutorial/virtual-communications-for-managers/types-of- media.cfm#:~: